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Brand kit

The truffleroot logo, colours and type.

Everything you need to put truffleroot on a slide, a sticker or a partner page. Every logo comes as SVG for anything that scales and PNG for everything else.

Logos

Two versions, both with the blue.

The mark is a causal fork: one node above, two below. The branch that was found runs in blue, the branch that was ruled out in ink. The blue is part of the logo, so there is no black-only or white-only version. Every file is transparent: the light and dark panels below are the surface each version is for, not part of the file.

Logo

The mark and wordmark together. Use this wherever there is room.

truffleroot logo, colour

Colour

On white and light backgrounds

SVGPNG
truffleroot logo, reversed

Reversed

On black and dark backgrounds

SVGPNG

Mark

For avatars, favicons and app icons, where space is tight.

truffleroot mark, colour

Colour

On white and light backgrounds

SVGPNG
truffleroot mark, reversed

Reversed

On black and dark backgrounds

SVGPNG

Wordmark

For inline use and very wide, very short spaces.

truffleroot wordmark, colour

Colour

On white and light backgrounds

SVGPNG
truffleroot wordmark, reversed

Reversed

On black and dark backgrounds

SVGPNG

Clear space

Give it room.

Nothing else goes inside the clear space: no text, no other logos, not the edge of the page.

The rule

  • x is 40% of the logo's height. Keep at least x clear on every side.
  • For a logo 100px tall, that is 40px on every side.
  • The mark on its own follows the same rule, using the mark's height.

Colour

Ink and ground, with one blue.

Ink and ground carry almost everything. The blue marks the branch that was found, so use it sparingly. Click a swatch to copy its hex value.

Type

Figtree and IBM Plex Mono.

Figtree sets headlines, body copy and the wordmark. IBM Plex Mono sets anything that reads like data. Both are free from Google Fonts.

Aa

Figtree

Headlines, body copy and the wordmark. In the wordmark, truffle is Regular 400 and root is Bold 700, tracked -4.5%.

Regular 400Medium 500Bold 700

Aa

IBM Plex Mono

Labels, figures and code.

Regular 400Medium 500

Misuse

Please don't.

The logo only works as drawn. Use the files above as they are, and if none of them fits, ask before making a new one.

Stretch or squash it
Rotate it
Recolour it
Swap the branches
Drop the blue. The logo is never one colour.
Add shadows, outlines or effects
Rearrange the mark and wordmark
Place it on the blue or a low-contrast background
Put the colour logo on dark. Use the reversed one.